Blog
From pub to cinema: how beer brands are conquering their place in entertainment
Continue reading ↬: Van bar tot bioscoop: hoe biermerken hun plek veroveren in entertainmentWat sport en festivals jarenlang deden voor biermerken, kan entertainment nog beter: merken onderdeel maken van cultuur. Dat blijkt deze week opnieuw. AB InBev sluit een mondiale samenwerking met Netflix en House of Guinness verschijnt op hetzelfde platform. Twee signalen van dezelfde trend: biermerken veroveren het scherm. Culturele relevantie boven alles Wie entertainment inzet, moet…
F1: The Movie is a Masterclass in 360° Co-Branding
Continue reading ↬: F1: The Movie is een masterclass in 360° co-brandingImagine a theatrical release that doubles as a showcase of Apple’s technology ecosystem, a communications platform for Formula 1, a lifestyle campaign for Tommy Hilfiger, and a brand story for Heineken 0.0. Without ever feeling like an ad. F1: The Movie, premiering this week, is exactly that.More than a racing film...
It's time for the Chief Entertainment Officer
Continue reading ↬: Het is tijd voor de Chief Entertainment OfficerOn average, Dutch people spend more than two hours a day watching TV, films and series. Yet most brands continue to stick to traditional advertising models, rather than focusing on entertainment. The result? Declining effectiveness, reduced brand engagement and missed opportunities. The solution does not lie in even more disruptive advertising, but in embracing a new...
Premium brands belong on premium channels
Continue reading ↬: Premium merken horen op premium kanalenCanadian philosopher Marshall McLuhan wrote it as early as 1964: “The medium is the message”The recently released research report by Digital Cinema Media and everyday people, titled “Maximising price: The role of media” , endorses this once again. It shows that screenings in cinemas realise a price premium of 14% compared to...
Every retailer wants to be a media company
Continue reading ↬: Elke retailer wil een mediabedrijf zijnRetailers no longer just sell products, they sell stories. And those who control the story, control the market. That is why meal delivery company Wonder is now buying media company Tastemade for about $90 million, according to the Wall Street Journal.Retailers realise that controlling the story is as powerful as owning the transaction. Wonder's acquisition...
From Marketing to Oscar: Why the Future of Brands Lies in Entertainment
Continue reading ↬: Van Marketing naar Oscar: Waarom de Toekomst van Merken in Entertainment LigtTonight, the Academy Awards were handed out, the world's most prestigious film prizes. With Dutch success for Victoria Warmerdam, who won with her short film I am not a robot. For filmmakers, winning an Oscar is the ultimate recognition of their work. But why shouldn't brands aspire to the same?From interruption to perception...
The White Lotus Effect: How entertainment drives tourism and branding
Continue reading ↬: Het White Lotus Effect: Hoe entertainment toerisme en branding aandrijftThis week, the third season of The White Lotus premieres on HBO Max. That it is a delightful comedy series I don't need to stress—with a 92% score on Rotten Tomatoes , that goes without saying. What is more interesting is the huge impact the series is having on the travel industry.Travellers want to experience the locations...
Ignas van Schaick: “Young people should look for the hybrid model much more often.”
Continue reading ↬: Ignas van Schaick: “Jongeren moeten veel meer het hybride model gaan zoeken.”In the BM Media Lounge, where BM offers a platform to media professionals who invite their own interview partners, Jop Goslinga, producer and media entrepreneur at StoryNexus & Captains, receives producer Ignas van Schaick as his third and final guest.He was one of the driving forces behind the blockbuster The New Wilderness and knows like no other how to attract...
Gwyneth Sleutel: “Why we need more women in film”
Continue reading ↬: Gwyneth Sleutel: “Waarom we meer vrouwen in films nodig hebben”In the BM Media Lounge, where BM offers a platform to media professionals who invite their own interview partners, Jop Goslinga, producer and media entrepreneur at StoryNexus and Captains, receives dramaturge and director Gwyneth Sleutel as his second guest.A few years ago, she stormed the film and television industry with one goal: better representation of women on...
Bobby Boermans: “Actors should take on leadership roles”
Continue reading ↬: Bobby Boermans: “Acteurs zouden leiderschapsrol moeten nemen”In the BM Media Lounge, in which BM offers a platform to media professionals who invite their own interview partners, Jop Goslinga, producer and media entrepreneur at Captains and StoryNexus, receives director Bobby Boermans as his first guest, known for the series Mocro Maffia and Het Gouden Uur.
